WordPress Site Analytics Revealed: Shocking Stats That Matter in 2025

WordPress site analytics show a mind-blowing fact: this single platform powers 43.4% of all websites globally as of September 2025. Almost half the internet runs on one content management system!

The numbers get even more impressive with a deeper look at WordPress analytics. WordPress dominates with a 61.4% market share among content management system-based websites.

The platform's dominance has more than doubled in the last decade. WooCommerce, WordPress's e-commerce solution, powers one-third of all online shops and holds a strong 33.85% market share in the e-commerce space.

These shocking WordPress statistics help explain the platform's continued web dominance in 2025. The explosive growth in CMS-based website development and a massive ecosystem of over 30,000 themes and 70,000 plugins paint a clear picture of WordPress's unprecedented influence on the internet landscape.

WordPress in 2025: The Big Numbers

WordPress's raw numbers reveal an unprecedented story of digital dominance. Let's get into the hard data that shows why WordPress rules the web in 2025.

Total number of websites using WordPress

An astounding growth story lies behind WordPress site analytics. Netcraft's August 2025 report shows 518 million websites now run on WordPress. The numbers range from 455 million to 529 million based on different measuring methods.

These numbers tell an amazing story. WordPress grew from a tiny 0.8% market share to become a giant in less than two decades. This adoption rate becomes more striking since the internet has roughly 1.2-1.3 billion websites total.

WordPress's quality matches its quantity. Analytics show it powers 23.5% of the top 10,000 most-visited websites globally. This proves its resilient presence extends from small blogs to high-traffic, enterprise-level platforms.

WordPress marketshare across the web

WordPress reaches way beyond casual bloggers. September 2025 data shows WordPress powers between 43.4% and 43.6% of all internet websites. Half the websites you visit daily likely run on WordPress.

WordPress doubled its reach since 2014, when it powered only 21% of websites. Year after year, it captured more market share steadily.

Recent data suggests a plateau might be approaching. WordPress's market share has stayed around 43% between 2023 and 2025. This could mean market maturation after years of rapid growth.

CMS market dominance compared to competitors

WordPress shows even more impressive numbers among CMS-powered sites. It controls between 60.8% and 62.8% of the CMS market.

WordPress's closest competitors stack up this way:

WordPress: 61.3-62.8%
Shopify: 6.6-6.7%
Wix: 4.6-5.4%
Squarespace: 2.3-3.3%
Joomla: 1.5-2.3%
Drupal: 0.8-1.3%

WordPress's dominance becomes clear as no competitor reaches even 7% of CMS market share. Many websites operated without a recognized CMS before WordPress rose to prominence. Sites without a CMS dropped dramatically from 68.2% to around 28.6% since 2013. WordPress captured much of this move toward managed platforms.

WordPress's robust ecosystem of themes and plugins strengthens its position as the foundation of choice for businesses, bloggers, and developers alike in 2025. We'll explore these features in later sections.

Themes and Plugins: The Power Behind the Platform

The soaring success of WordPress stems from its ecosystem of customizable themes and extensible plugins. Site analytics show that this flexibility might be the platform's biggest strength. Users can build anything from simple blogs to complex e-commerce platforms without knowing how to code.

How many WordPress themes exist?

WordPress themes have altered the map since they first appeared with WordPress 1.5 in 2005. The WordPress.org theme directory now hosts nearly 13,000 free themes. ThemeForest, the leading marketplace for premium themes, adds approximately 12,000 paid options. These two sources alone offer over 25,000 themes.

This is just the beginning. Many independent theme shops distribute their own free and premium options outside these main repositories. The total number of WordPress themes available worldwide reaches beyond 30,000. Users now have unprecedented design choices.

Total number of WordPress plugins

Plugin numbers dwarf even the impressive theme statistics. The official WordPress Plugin Directory hosts approximately 60,000 free plugins as of September 2025. CodeCanyon, a popular marketplace for premium plugins, offers an additional 5,200 paid options.

Many third-party developers distribute plugins through their own channels. Experts estimate the total number of WordPress plugins exceeds 70,000. These plugins offer solutions for virtually any website functionality.

Top plugins by active installations

WordPress stats reveal the tools users find essential. Several plugins have reached over 5 million active installations:

Elementor: 10+ million installations
Contact Form 7: 10+ million installations
Yoast SEO: 10+ million installations
Classic Editor: 9-10+ million installations
WooCommerce: 7-8+ million installations
LiteSpeed Cache: 6-7+ million installations
Akismet: 6+ million installations
WPForms: 6+ million installations

This resilient infrastructure explains WordPress's dominant position. Users can build exactly the website they foresee without starting from scratch—a capability no other platform matches.

WooCommerce and E-Commerce Dominance

WordPress has expanded beyond blogging and content management. Through WooCommerce's dominance in online retail, it has become a powerhouse in the digital world. This powerful plugin has reshaped the e-commerce scene, making WordPress a strong contender in online selling.

WooCommerce's share of the e-commerce market

WooCommerce holds a strong position in the global e-commerce platform market. The 2025 analytics for wordpress e-commerce show WooCommerce runs between 20.1% and 39.05% of all online stores worldwide. Different measurement methods explain this wide range – some sources only track top-tier sites while others include smaller merchants.

The most detailed data puts WooCommerce's average market share at 33.4% of all tracked e-commerce sites. This success stands out because WooCommerce started as just a plugin for WordPress instead of a standalone platform.

WooCommerce and Woo Themes together dominate 53.8% of the global e-commerce platform market. On top of that, wordpress stats show WooCommerce handles about 7% of global online sales. These numbers prove its economic effect goes beyond installation counts.

How many websites use WooCommerce?

The numbers behind WooCommerce's reach tell an impressive story. Between 4.53 million and 6.5 million active websites run on WooCommerce. BuiltWith data shows 6,003,083 live WooCommerce sites worldwide, plus 10,810,759 sites that used it before.

A key fact shows 3,142,697 WooCommerce sites have working checkout features. These represent actual online stores rather than simple installations. The WooCommerce plugin has seen over 211 million downloads and averages 30,000 downloads daily.

WordPress's market for WooCommerce grows steadily at 6% yearly in store count. 93.7% of all WordPress e-commerce websites run the WooCommerce plugin. This shows its complete dominance in the WordPress ecosystem.

Comparison with Shopify and other platforms

Shopify remains WooCommerce's main rival, yet wordpress's marketshare in e-commerce favors WooCommerce in global rankings. WooCommerce powers about 39.05% of online stores globally, while Shopify reaches only 10.56%.

The competition varies by location and website traffic. Shopify leads the United States with 30% market share compared to WooCommerce Checkout's 14%. Among high-traffic sites, Shopify shows stronger numbers with 23% market share in the top 1 million sites versus WooCommerce's smaller percentage.

Other major e-commerce platforms include:

Wix Stores: 4.28% global market share, but 23% in the US
Squarespace Commerce: 13.96% global market share
Custom-built solutions: 16.5% market share
BigCommerce: 0.3% market share

Each platform represents a different approach to e-commerce. WooCommerce gives users flexibility and customization at lower startup costs. Shopify offers simplicity and hosted convenience. Though Shopify processes more gross merchandise volume, WooCommerce leads in total store count. This success proves WordPress has grown from a content management system into a complete business platform.

WordPress Growth Over Time

WordPress's site analytics tell an incredible story of digital development. The platform's experience from a modest blogging tool to a web powerhouse shows consistent growth that exceeded all expectations.

Historical market share trends since 2013

WordPress controlled just 17.4% of the overall web in 2013. The figure has soared to 43.4-43.6% by 2025. This remarkable growth shows WordPress more than doubled its internet presence in just over a decade.

Year-by-year growth shows WordPress's steady climb:

2013: 17.4%
2014: 21.0%
2016: 25.6%
2018: 29.2%
2020: 35.4%
2022: 43.2%
2025: 43.4-43.6%

Traditional competitors like Joomla and Drupal lost ground during this period. Both platforms saw their market share cut in half, with Joomla dropping from 3.3% to 1.5% and Drupal falling from 1.9% to 0.8%. These platforms started strong but couldn't keep up with WordPress's expanding ecosystem.

Decline of non-CMS websites

The most notable trend in wordpress stats shows custom-coded websites falling sharply. Custom-coded sites made up 76% of all websites in 2011. WordPress had just started its rise back then.

Non-CMS websites still led with 64.8% in 2013, but their numbers kept dropping. The year 2021 became a turning point as CMS-based websites overtook non-CMS sites. Today, only 28.6-31% of websites run without a recognized CMS.

This fundamental change reflects how developers now prefer structured platforms to custom coding.

Rise of CMS-based development

WordPress's growth goes hand in hand with the broader adoption of content management systems. CMS usage has grown from 35.2% to 70.8% of all websites since 2013.

New platforms have emerged as WordPress alternatives. Shopify, Wix, and Squarespace grew from almost nothing (0.1% market share in 2014) to significant positions today (4.8%, 3.7%, and 2.3% respectively). The diversification shows how CMS platforms have become the go-to choice for new website development.

Small businesses often choose these website builders as simpler solutions. Their growth rates surpass WordPress percentage-wise—Wix grew by 35.9% between 2024-2025 alone—but they remain nowhere near WordPress's total numbers.

WordPress still attracts most websites moving from custom code to managed platforms. This success cements its position as the driving force behind the CMS revolution.

Global Reach and Future Outlook

Worldwide, WordPress dominates web publishing. Regional adoption rates and market expansion show why wordpress site analytics play a crucial role in understanding global web trends.

Top countries using WordPress

The United States leads WordPress adoption with 3.3 million active sites. This represents 10.92% of all WordPress installations worldwide. The top five countries using WordPress include:

Germany with 1.46 million sites (4.8% of WordPress sites)
United Kingdom with 1.08 million sites
Brazil with 858,293 sites
France with 847,213 sites

Japanese markets tell an interesting story. WordPress powers 58.5% of all websites there and holds 83% of CMS market share. This is a big deal as it means that global averages.

Language and localization stats

Over time, WordPress has been translated into 208 locales, making it available worldwide. The year 2014 marked a milestone when non-English downloads surpassed English ones. Today, 71% of WordPress.com blogs use English, while Spanish and Indonesian follow at 4.7% and 2.4% respectively.

Upcoming features and breakthroughs

WordPress's roadmap focuses on several key breakthroughs. Native multilingual support will arrive in Phase 4 of Gutenberg (expected 2024-2025). This eliminates the need for third-party translation plugins.

The REST API development keeps growing and enables integration with non-WordPress platforms. On top of that, it includes real-time collaboration tools and an advanced revision system for template parts.

Why WordPress is likely to stay on top

WordPress's dominance remains secure for several reasons. The platform's open-source nature lets thousands of developers worldwide improve it continuously. WordPress has started to employ AI integration for content suggestions and image generation.

Performance improvements through the Core Performance team and headless WordPress development keep it ready for future web technologies. The platform's annual growth from 25.6% to 41% in the last five years proves its lasting appeal.

Conclusion

WordPress rules the digital world in 2025. The platform now powers 43.4% of all websites worldwide. This simple blogging platform has grown into the backbone of nearly half the internet, and its 61.4% market share among CMS-based websites proves its dominance.

The stats paint an impressive picture. WordPress runs on over 500 million websites, while its library of 70,000 plugins gives site owners the tools to build exactly what they need. The ecosystem boasts more than 30,000 themes that provide endless design options without any coding knowledge.

WooCommerce has changed the game for e-commerce through WordPress. The platform now runs one-third of all online shops worldwide. This shows that WordPress isn't just about blogs anymore – it's a complete business solution for merchants of all sizes.

WordPress has come a long way since 2013 when it controlled just 17.4% of the web. This growth marks a huge transformation in website development practices. Custom-coded sites without a CMS dropped from two-thirds of the internet to less than one-third during this time. Developers now prefer structured platforms over hand-coding.

The platform keeps growing its global reach with strong adoption in a variety of countries and languages. While Shopify, Wix, and Squarespace have grown by a lot, they're nowhere near WordPress's numbers.

WordPress looks set for more success as it adds AI features, better performance, and headless development options. New platforms pose challenges, but WordPress's open-source nature, constant innovation, and huge developer community suggest it will stay on top for years.

These amazing stats show WordPress as the king of web publishing in 2025. The platform gives bloggers, small business owners, and large organizations a solid foundation that keeps up with changes in the digital world.

FAQs

Q1. What percentage of websites use WordPress in 2025?

As of 2025, WordPress powers 43.4% of all websites globally, which is nearly half of the internet.

Q2. How many themes and plugins are available for WordPress?

There are over 30,000 WordPress themes and approximately 70,000 plugins available, offering users extensive customization options.

Q3. What is WooCommerce's market share in e-commerce?

WooCommerce holds about 33.4% of the global e-commerce platform market, powering roughly one-third of all online stores worldwide.

Q4. How has WordPress's market share grown since 2013?

WordPress's market share has more than doubled, growing from 17.4% in 2013 to 43.4-43.6% in 2025.

Q5. What new features can we expect from WordPress in the near future?

Upcoming WordPress innovations include native multilingual support, enhanced REST API development, real-time collaboration tools, and advanced revision systems for template parts.