The global e-commerce market shows remarkable numbers – $6.3 trillion in 2024, with predictions reaching $8 trillion by 2027. Digital retail growth has reached new heights, and business owners can't afford to look away.
Online shopping has become a daily reality for 2.77 billion people who buy from online platforms and social media stores. The shift to digital shopping continues to accelerate. Online purchases will make up 21% of all retail sales by 2025, growing to 22.6% by 2027.
These numbers paint a clear picture of changing consumer behavior. The market will grow by 8.37% from 2024, reaching $6.86 trillion in 2025.
Several factors propel this remarkable growth. Free shipping stands out as the top reason for 53.2% of online shoppers. The market has gone global too – 52% of shoppers buy products from international businesses.
This piece dives deep into vital e-commerce statistics for 2025. You'll learn about regional markets, B2B versus B2C trends, and emerging patterns that could reshape your business approach. The B2B e-commerce sector alone might shock you – experts predict it will hit $36 trillion by 2026.
Global ecommerce in 2025: Key numbers you need to know
The global ecommerce industry will reach new heights by 2025. Digital commerce has matured and shows remarkable growth in several key areas. Business owners and marketers should pay close attention to these trends.
Total ecommerce sales worldwide
Looking at total ecommerce sales projections for 2025 reveals different estimates from various research sources. They all point to massive growth ahead.
Statista projects global ecommerce revenue to hit $3.66 trillion in 2025. But other sources predict much higher numbers. Emarketer sees global retail ecommerce sales reaching $7.40 trillion in 2025. Some projections go as high as $8.30 trillion.
These numbers vary because researchers define "ecommerce" differently. Some only count B2C retail while others include services and B2B transactions. Whatever estimate turns out right, the growth from previous years looks remarkable.
The market keeps expanding with strong annual growth rates. Beyond 2025, ecommerce revenue should grow at a compound annual rate (CAGR) of 6.29% between 2025-2030. This could push the market volume to $4.96 trillion by 2030.
This massive market isn't spread evenly across regions. The United States leads with $1.17 trillion projected for 2025. China's numbers could reach even higher at $3.2 trillion that same year according to some sources.
Share of ecommerce in global retail
Raw sales tell only part of the story. The growing share of ecommerce in total retail spending worldwide shows how digital shopping has become part of everyday life.
Ecommerce should make up about 24% of total global retail sales by 2025. This means one in every four retail dollars will flow through online channels. This marks a major milestone in retail's progress.
The numbers tell the story:
- 2024 saw about 19.9% of global retail sales from ecommerce
- 2025 will see this rise to 24%
- 2030 projections show ecommerce reaching 23.7% of global retail
Mature markets may not see the double-digit growth of past years. Still, ecommerce's share of retail keeps climbing as consumer priorities shift and online shopping becomes more accessible.
Number of online shoppers globally
Online shoppers drive ecommerce growth. The numbers for 2025 look impressive here too.
Digital buyers worldwide will grow beyond 2.77 billion people by 2025. This means more than 33% of people globally will shop online. Put simply, one in three people on earth will buy things online in 2025.
Statista expects user penetration to reach 54.3% in 2025. This number should climb to 56.4% by 2030, with total users possibly hitting 4 billion.
Regional differences stand out clearly. Asian and South American consumers lead with 86% shopping online. North American and Australian rates come in slightly lower at 78% and 79%.
Businesses can expect average revenue per user (ARPU) to reach $1,130 in 2025. This helps companies understand how much each new customer might spend.
These numbers show both the massive scale of global ecommerce in 2025 and its growth potential. More people worldwide gain internet access and feel comfortable shopping online every day.
Regional breakdown: Where ecommerce is growing fastest
Regional differences in the global ecommerce market paint an interesting picture for 2025. Asia-Pacific leads in market size, while Southeast Asia and Latin America show explosive growth rates. These variations create opportunities and challenges for businesses expanding globally.
Asia-Pacific leads in total sales
Asia-Pacific's ecommerce market dominates globally with $4.44 trillion in 2025. Projections show it reaching $7.25 trillion by 2030, growing at 10.28% CAGR. China holds a strong 29.3% of regional sales in 2024, though its growth has slowed compared to neighboring countries.
The APAC region's dominance becomes clear with five markets ranking among the world's top ten. China's revenue should hit $1.80 trillion in 2025, with Japan, South Korea, and India following behind. China's market share is a big deal as it means that it makes up 83% of Asia-Pacific's retail ecommerce sales, while Japan holds just 4.5%.
A growing middle class powers this expansion. China's people now have an average disposable income of CNY 43,760 (USD 6,170) in 2024. India's middle class will drive 80% of national spending by 2030, which expands the market well beyond major cities.
North America and Europe trends
Europe remains the life-blood of global ecommerce, with the market expected to reach $1.10 trillion by 2025. Western Europe's retail scene shows Germany ($693 billion), France ($616 billion), and the UK ($649 billion) leading sales projections for 2029.
Mobile commerce thrives in Southern Europe. Italy, Spain, and Portugal lead this mobile revolution. These countries now shape Europe's m-commerce future. Eastern Europe shows promise with 15% B2C ecommerce growth in 2023, as Poland and Romania drive the market forward.
Eastern Europe faces infrastructure challenges, but smart payment systems and local delivery partnerships help realize the region's potential. Canada's ecommerce sector grows steadily and should reach $111 billion in 2024. Mobile adoption runs high – 64.9% of Canadian smartphone users have mobile wallets.
Emerging markets: LATAM and Southeast Asia
Southeast Asia and Latin America emerge as digital commerce's new frontiers. The Philippines leads global growth at 24.1% in 2023. India (22.3%), Indonesia (20%), Malaysia (18%), and Thailand (16%) follow closely.
Southeast Asia's internet economy should grow from $194 billion to over $330 billion by 2025. Indonesia leads with an internet economy above $82 billion in 2023. Vietnam, Thailand, and the Philippines will likely double their ecommerce markets by 2030.
Latin America matches this impressive growth. The region's ecommerce market should reach $1,021.50 million by 2030, growing 16.7% yearly from 2024 to 2030. Argentina shows the highest projected growth through 2030. The region's major markets (Peru, Brazil, Argentina, Chile, Colombia, and Mexico) will grow 22% between 2023 and 2026, reaching $700 billion in online retail sales.
The top 10 fastest growing ecommerce markets worldwide in 2023:
- Philippines: 24.1% growth
- India: 22.3% growth
- Indonesia: 20.0% growth
- Malaysia: 18.0% growth
- Thailand: 16.0% growth
- Mexico: 14.2% growth
- Argentina: 14.0% growth
- Vietnam: 12.5% growth
- South Korea: 10.6% growth
- USA: 10.5% growth
Shopping habits differ across these emerging markets. Southeast Asian consumers prefer ecommerce marketplaces (57%) to find new products. Social media (50%) and Google search (40%) rank next. Businesses looking to expand internationally should target these high-growth regions to maximize their ecommerce success in 2025 and beyond.
B2B vs B2C ecommerce: A tale of two giants
B2B and B2C ecommerce giants paint very different pictures of market sizes and growth trajectories in 2025. Business leaders often miss a surprising story in the numbers – B2B ecommerce vastly outweighs its consumer-focused counterpart.
B2B ecommerce market size and growth
The global B2B ecommerce market stands as a true giant, valued at approximately $32.8 trillion in 2025. This huge number will reach $61.9 trillion by 2030, growing at 14.5% compound annual growth rate. B2B ecommerce in 2025 is four times larger than the B2C market.
Heavy industries make up most of this massive market value. Manufacturing, energy, healthcare, and professional business services generate most B2B sales. Manufacturing takes up 24% of B2B ecommerce market share in 2024. Healthcare and life sciences grow fastest with a 21.1% CAGR through 2030.
B2B ecommerce has shown steady growth over recent years:
- 2019: $13.29 trillion
- 2021: $17.80 trillion
- 2023: $24.45 trillion
- 2025: $32.11 trillion
The marketplace sales model leads B2B ecommerce with 65% market share in 2024 and grows at 18% CAGR through 2030. Cross-border sales made up 44% of B2B ecommerce market share in 2024.
Asia controls 70% of global B2B transaction value in 2024. North America grows fastest at 17.2% CAGR through 2030. In fact, Asia represents about 80% of the global B2B ecommerce market.
B2C ecommerce projections through 2027
B2C ecommerce market, though smaller than B2B, remains significant and grows steadily. The market sits at $5.8 trillion in 2023 and will grow at 11.5% CAGR during 2024-2030.
B2C ecommerce will hit $7.69 trillion by 2025 and approach $8 trillion by 2027, making up over 20% of global retail sales. Some projections suggest the market could reach $16.83 trillion by 2030, growing at 16.94% CAGR from 2025.
B2C ecommerce shows better regional balance than B2B's Asia dominance. Still, Asia-Pacific leads with almost $5 trillion in ecommerce sales by 2028, making up more than 35% of the region's total retail sales.
By 2028, global B2C ecommerce will reach $7.65 trillion USD, while B2B ecommerce is predicted to hit $25.65 trillion USD. These numbers highlight B2B's continued dominance in digital commerce.
Several factors accelerate B2C ecommerce growth:
- Rising disposable income
- Increasing internet penetration and smartphone usage
- Growing social media influence
- Changing consumer priorities
- Improved infrastructure and logistics
Voice-activated shopping and conversational commerce gain ground in the B2C sector and could revolutionize customer-company interactions. Digital wallets lead B2C payment methods with 49% market share in 2024 and will grow at 19.8% CAGR through 2030.
Combined B2B and B2C global ecommerce revenue will reach $38.50 trillion in 2025. B2B sales make up 83.3% of this total. Total worldwide B2B and B2C ecommerce will exceed $71 trillion by 2030.
Mobile commerce is dominating the ecommerce landscape
The way we shop online has changed completely because of smartphones. Mobile commerce accounts for 57% of global ecommerce sales in 2024, showing a major change in how people buy things. Latest ecommerce statistics prove that mobile devices have become the main shopping channel rather than just an alternative.
Mobile vs desktop usage stats
Smartphones have won the battle against desktop computers decisively. 64.04% of all internet traffic now comes from mobile devices versus 35.96% from desktop. The numbers are even more striking for ecommerce, with 75% of all ecommerce website traffic originating from mobile devices.
The way people use different devices is quite different:
- Mobile users look at ~3 pages per session while desktop users view 4-7 pages
- Desktop users stay on websites longer (996-1918 seconds compared to 704-775 seconds on mobile)
- People leave mobile sites more often, with bounce rates about 10 percentage points higher (58.45-60.19%) than desktop (48.38-50.33%)
People's preference for mobile devices keeps growing. Americans now spend 279 minutes daily on mobile devices in 2024, up from 225 minutes in 2019—a 24% increase in just five years.
Conversion rates by device
Mobile devices still struggle to turn visitors into buyers, despite getting most of the traffic. Mobile ecommerce conversion rates average 1.8% compared to desktop's much stronger 3.9%. Some studies show slightly better numbers of 2.9% for mobile versus 4.8% for desktop, but the pattern stays the same.
This difference in sales means businesses are missing out on revenue. A store with 10,000 monthly mobile visitors at a 1.2% conversion rate makes about $3,600 monthly, compared to $9,000 monthly at a 3% conversion rate—that's $64,800 in potential lost annual revenue.
Mobile shopping faces more challenges. 75.5% of mobile shopping carts are abandoned—5.31% higher than the global average. Speed matters a lot, as every 100ms delay in mobile load time decreases conversions by 1%.
Mobile apps perform much better than mobile websites though. They convert 157% more effectively and see nowhere near as many abandonments at just 20% compared to mobile websites.
Mobile commerce revenue projections
Mobile commerce shows amazing growth potential ahead. Global mcommerce sales should reach nearly $4.50 trillion by 2024, making up 69.9% of total retail ecommerce sales.
The growth numbers tell an impressive story:
- 2023: Mobile commerce reached $2.20 trillion (60% of global ecommerce)
- 2024: Expected to hit $2.07 trillion (57% of ecommerce)
- 2025: Should make up 72% of all ecommerce sales globally
- 2028: Predicted to reach $3.35 trillion (63% of ecommerce sales)
Mobile commerce should grow by 19.2% each year on average from 2017 to 2028. Mobile commerce sales in 2024 will be more than four times higher than 2017's $500 billion.
This growth comes from more people using smartphones worldwide. 4.8 billion people will use smartphones by 2025, about 59% of everyone on Earth. These numbers will definitely keep climbing as mobile technology gets better.
Social commerce is reshaping how people shop
Social media and shopping have merged to create social commerce, which has become a major force in ecommerce for 2025. The global social commerce market reached $1.16 trillion in 2024. Experts project it will hit $17.83 trillion by 2033, with a 36.4% CAGR. These numbers show how social platforms have become essential to consumers' buying habits.
Top platforms for social commerce
Facebook leads the pack in social commerce, as 42% of UK consumers buy through the platform. About 63.5 million people made purchases on Facebook in 2022, and this number could reach 80 million by 2025. Many users come to Facebook just to use its Marketplace feature.
Instagram ranks second, with 34% of UK consumers making purchases. The platform's visual focus makes it perfect for shopping. It has 2.35 billion monthly active users, and 34% of them will likely buy something through the platform in 2023.
TikTok has emerged as the fastest-growing platform, with 28% of UK consumers buying products. The platform's social commerce sales grew by 34.4% to $53.10 billion. Since July 2024, TikTok has generated over $1 billion in monthly sales. Experts estimate its gross merchandise volume will reach $50 billion in 2024.
Pinterest, Snapchat, and YouTube also play important roles in the digital world of social commerce. Each platform offers unique shopping features that match their users' needs.
Demographics of social shoppers
Social commerce appeals to many age groups but shows clear patterns. Young people lead the way – half of those aged 18-34 use social media to shop. Baby boomers have also started to welcome social shopping, with 34% making purchases.
Men and women use social commerce equally, and it's especially popular among busy parents. Social commerce has taken off globally. Thailand leads with 90% of people buying on social media in 2022. India and UAE follow at 86%, while China sits at 84%.
U.S. adults have embraced social commerce too. About 51% have bought items through social media – up 12 percentage points from early 2022. The habit sticks: 35% of these shoppers buy something weekly through social platforms.
Popular product categories on social media
Clothes top the list of social commerce purchases worldwide at 18%. Consumer electronics come in second at 13%, showing that products that look good in photos and videos sell well.
TikTok Shop's most popular items are perfumes with 176,000 ad creatives. T-shirts follow with 166,000, and phone cases/accessories with 144,000. Beauty products dominate the top spots, including serums, shampoos, and lip products.
Puzzles get the highest engagement on TikTok with a 22.37% click-through rate. Stress relief toys come close at 22.08%, followed by hand measuring tools at 15.66%. Short videos work best for product discovery – 78% of consumers prefer learning about new items this way.
Social commerce now makes up 19% of global e-commerce. It's no longer just a trend but a key part of retail. Platforms keep adding features like AR try-ons, in-app checkouts, and creator marketplaces. These innovations will help social commerce revolutionize shopping through 2025 and beyond.
Online shopper behavior: What the data reveals
Consumer psychology shapes every ecommerce transaction. The 2025 data shows fascinating patterns about online shopping behavior. Businesses can streamline their strategies and boost conversions by learning about these behaviors.
Cart abandonment rates and reasons
The latest ecommerce numbers show cart abandonment hit 70% in 2025, the highest level since 2013. This means shoppers leave all but one of these carts before buying anything. The result? A staggering $18 billion in lost annual sales.
Shoppers leave their carts because of:
- Extra costs (shipping, taxes, fees) – 48%
- Required account creation – 25%
- Slow delivery estimates – 24%
- Unsatisfactory return policies – 16%
- Lack of payment options – 13%
Mobile shopping sees even higher abandonment at 75.5% while desktop users abandon at 68.05%. Most customers want checkout to take four minutes or less. Right now, it takes about 5.08 steps.
Frequency of online purchases
Online shopping has become part of daily life. 37% of US adults buy something online at least once every week, with women leading at 42%. Monthly numbers look even better – 82% of people shop online.
People buy online 2.9 times per month on average. Friday seems to be everyone's favorite shopping day. Location and family size matter too. City folks shop online twice as much as others. Families with kids shop 1.18 times more than those without.
Top motivators for online shopping
Free shipping leads the pack. 50.6% of shoppers say it's their main reason to buy online. Coupons and discounts motivate 39.3%. Easy returns matter to 33.2%, while 30.6% want simple checkout.
Home delivery makes a big difference – 55% of people say it's why they shop online. The numbers tell us more: 72% choose online stores because they're easy to use, and 59% love the competitive prices.
Different groups have different priorities. Parents value convenience, which shows in how often they shop. The data points to three things that make online stores successful: clear pricing, quick checkout, and simple delivery and returns. These factors match what today's online shoppers want most.
Ecommerce platforms and marketplaces: Who’s winning?
The ecommerce platform landscape in 2025 shows Amazon's continued dominance while niche platforms gain ground steadily. The global ecommerce platform market now values at $15.63 billion and experts project it to hit $41.78 billion by 2031.
Amazon's market share and traffic
Amazon rules the ecommerce world with 41% of U.S. ecommerce sales in 2025. The retail giant handles an impressive 2.45 billion monthly visits in the United States, which leaves Walmart far behind at 429 million visits.
Amazon's global footprint is even more impressive with 5.2 billion monthly visits worldwide and 14.6% of global ecommerce market share. The company's third-party sellers now drive 59% of total sales. These sellers generated $43 billion in 2024, up 19% from last year.
Top ecommerce platforms by usage
Shopify, now 15 years old, has become the go-to platform for independent merchants with 1.75 million stores worldwide. The platform handles more than $444 billion in yearly merchandise volume, and this is a big deal as it means that sales grew 19% year over year.
WooCommerce powers 28.19% of all online stores through its WordPress-based solution. Magento (Adobe Commerce) leads the enterprise space with 1.2% global market share and runs 30% of the top 1,000 revenue-generating ecommerce sites.
BigCommerce shows strong momentum with 15% user growth in 2024 and supports 60,000 active stores globally. Salesforce Commerce Cloud remains the enterprise favorite, as 19% of Fortune 500 companies employ it for their ecommerce operations.
Ad spend by leading ecommerce brands
Ecommerce advertising budgets keep growing at a rapid pace. Amazon leads by spending $10.2 billion on advertising in 2024. Walmart has raised its advertising investment to $4.9 billion, mostly in digital channels.
The platform advertising race heats up with eBay spending $1.7 billion while Etsy puts $1.2 billion into marketing. Chinese giants Alibaba and JD.com have stepped up their global presence with $8.3 billion and $4.1 billion spent on international campaigns.
These massive investments show how competitive the ecommerce space has become. Platform visibility now relates directly to market share growth in today's fast-moving global ecommerce ecosystem.
Emerging ecommerce trends to watch in 2025
Three major trends will revolutionize the e-commerce world by 2025. These changes will alter how people find, assess, and buy products online.
AR and virtual try-ons
AR has grown from an experimental feature to become a vital e-commerce tool. The virtual try-on market reached $9.17 billion in 2023 and will grow 26.4% yearly through 2030. This technology connects digital browsing with real-life shopping experiences. Products with AR visualization see 94% higher conversion rates than those without.
Customers can now see items clearly before they buy. AR technology helps solve a big problem by cutting product return rates up to 40%. About 92% of Gen Z shoppers want to use AR tools for online shopping. This shows how AR will shape retail experiences in the future.
Sustainability and ethical shopping
Green shopping has moved from a small concern to become a key buying factor. Today, 62% of Gen Z shoppers like sustainable brands better, and 73% will pay more for eco-friendly products.
This change affects everyone – 80% of shoppers worldwide will spend more on sustainable goods. They pay 9.7% extra for products that meet environmental standards. Brands have adapted. Products with environmental and social claims grew 28% over five years, while others only grew 20%.
Sustainability is vital in clothing, where 57% of young consumers say it matters when buying clothes and accessories.
Rise of subscriptions and loyalty programs
The subscription market keeps growing fast and should hit $1.50 trillion by 2025. Companies like this model because it creat
es steady income. Customers get convenient automatic deliveries and often pay less. Premium loyalty programs that need membership fees are popular now – 77% of consumers joined these programs in 2023, up from 58% in 2019. Research shows members of paid loyalty programs spend 60% more after joining.
The math makes sense: 81% of regular loyalty program members would pay for premium versions if they got good benefits. This lets brands build stronger connections with their best customers through special experiences and personal rewards.
Conclusion
Global ecommerce sales will reach $8 trillion by 2027, making it vital for business growth rather than just a convenient option. These numbers show why companies need to adapt their strategies to succeed in today's digital world.
The market size tells an interesting story. B2B ecommerce leads with $32.8 trillion compared to B2C's $5.8 trillion, and both sectors keep growing fast. Different regions create unique opportunities. Asia-Pacific dominates the market size, while Southeast Asia and Latin America show remarkable growth rates.
Mobile sales now make up 57% of global ecommerce revenue, though desktop users convert better. Social commerce has become a major force that will reach $17.83 trillion by 2033. Facebook, Instagram, and TikTok lead this revolution.
Shopping behavior reveals both problems and solutions. Cart abandonment at 70% means billions in lost sales, but it also shows clear ways to improve. Online shoppers look for free shipping, clear pricing, quick checkout, and easy returns.
The future belongs to companies that adopt new technologies and line up with customer priorities. Features like AR try-ons, green initiatives, and subscription plans have become crucial parts of winning strategies.
The numbers in this piece create a clear path for companies that want to profit from these trends. Businesses that match their approach to customer expectations will outperform those stuck with old methods.
Companies need to keep up with trends instead of just responding to them. These statistics point the way toward better customer experiences, payment choices, delivery options, and product displays.
The ecommerce scene keeps changing, but one truth remains – understanding and adapting to customer priorities propels development. These statistics help build strategies that will appeal to future digital shoppers.
FAQs
Q1. How much is the global ecommerce market expected to grow by 2027?
The global ecommerce market is projected to reach $8 trillion by 2027, representing significant growth from $6.3 trillion in 2024.
Q2. What percentage of retail sales will occur online by 2025?
By 2025, approximately 24% of total global retail sales are expected to come from ecommerce channels.
Q3. Which regions are showing the fastest ecommerce growth?
Southeast Asia and Latin America are demonstrating the most explosive ecommerce growth rates, with countries like the Philippines, India, and Indonesia leading the way.
Q4. How does mobile commerce compare to desktop in terms of sales and conversion rates?
Mobile commerce accounts for 57% of global ecommerce sales in 2024, but desktop still maintains higher conversion rates (3.9% for desktop vs. 1.8% for mobile).
Q5. What are the top motivators for online shopping?
The primary motivators for online shopping include free shipping (cited by 50.6% of consumers), coupons and discounts (39.3%), easy returns (33.2%), and simple checkout processes (30.6%).
